2,500 Reasons to Give: Supporting Reading’s Children This Festive Season

Our Toys and Teens Appeal 2025, has now reached its fourth week, and the spirit of giving continues to shine across our community.

But as heartwarming as the generosity has been, the need has never been greater. Local schools, social workers, and youth organisations continue to refer families struggling to make ends meet, and it’s expected that around 2,500 children aged 0–16 will rely on the appeal for a gift this Christmas. Without it, many of these children would face waking up on Christmas morning with nothing.

Recent data paints a stark picture: according to government figures, over 1 in 6 of children in Reading live below the poverty line. The cost-of-living crisis has hit families hard, with food, rent and utilities swallowing up already-stretched budgets, leaving little room for festive joy. Child poverty in West Berkshire is on the increase - despite the district coming out in recent statistics as one of the wealthiest areas of the country. 11 per cent of children under the age of 16 were living in poverty in 2023/24, which is 3,398 children. This highlights why initiatives like Reading Family Aid’s appeal remain vital.

This year, volunteers are working tirelessly to sort and distribute toys from over 30 donation points across Reading and surrounding towns. From make up sets and LEGO to books and footballs, every contribution helps spread a little hope where it’s needed most.

Among the appeal’s long-standing supporters is Roc Search, global recruitment specialists, who for the eighth consecutive year are rallying their staff and partners to collect toys and gifts.

“For the eighth year running, we’re proud to stand alongside Reading Family Aid in support of their Toys and Teens Appeal. The difference they make to families across Reading at Christmas is truly inspiring. Our Roc Stars are once again collecting toys and gifts to help ensure every child wakes up to something special on Christmas morning. We’ve seen first-hand how generous the local community can be, and we’re looking forward to another incredible year of giving back together. It’s a privilege to play a part in helping Reading Family Aid bring joy to so many families this festive season.”
— Caitlin O’Neill, Roc Search

This week, we are urging donors to remember older children - especially teenagers aged 13–16, who often get overlooked. Gifts like sports gear, art sets, skincare items, gift vouchers or books can make a world of difference.

How You Can Help

• Donate a new or nearly-new toy (in excellent condition) at one of the many local collection points.
• Make an online donation so volunteers can buy gifts for under-represented age groups: GoFundMe Appeal
• Organise a mini-collection at your school, office, or club. Reading Family Aid can collect larger donations if needed - helping spread the joy even further.
• For inspiration on what to donate, visit What to Donate.

Every toy, every contribution, and every act of kindness helps transform Christmas morning for a child who might otherwise go without.

Thank you for helping Reading Family Aid make Christmas magical for local families once again.