Our Toys and Teens Appeal 2025 has now reached its third week. We’re heartened by the generosity of our community – but we also face an urgent reminder that the need remains greater than ever.
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With referrals continuing to arrive from local schools, social workers and youth organisations, the charity expects that around 2,500 children aged 0–16 will be in need of a gift this Christmas. Due to the levels of poverty in Reading and the surrounding areas, these children may otherwise receive no gift at all.

For this year’s toy appeal volunteers are hard at work collecting and sorting new and nearly new toys from over 30 local donation points, ready to be distributed to families before Christmas Day.

One of the many generous supporters this year is local pensioner Kelvin Chaplin, who has lived in Reading for most of his life. Earlier this week he kindly donated a car boot full of brand-new toys to the appeal. 

Kelvin said:  “I use any spare money left over from my state pension each week to buy toys for the children with no Christmas presents. This is the second year I’ve done this. I read the stories in the Chronicle last year and thought my spare money was doing nothing sitting in the bank - so I might as well do some good with it.”

For Kelvin, the appeal represents something bigger than just gifts under a tree. “These days everyone’s looking at how much everything costs, and a lot of people can’t afford what they need, let alone what they’d like,” he said. “The world’s a very unstable place right now, and things aren’t going to get better any time soon. Helping local people is something we can all do. It makes me feel good and worthwhile”. 

Twenty-five years ago, Reading Family Aid supported around 400 children through its annual Toy Appeal. Today, that number has risen more than sixfold, a reminder that the cost-of-living crisis continues to affect many families across Berkshire.

We are especially mindful this week of the older children - the teens. Many donors naturally think of younger ages when shopping, but teenagers aged 13-16 tell us they feel overlooked. With your help, we want to ensure they receive something meaningful too: board games, art sets, sports gear, gift vouchers or thoughtful books are just some of the items that go down well.

Here’s how you can help this week:

• Drop off a new toy or gift (or “nearly new” in excellent condition) at one of our donation points in Reading and the surrounding towns.

 

• If you can’t drop off a physical gift, please consider donating online via our GoFundMe campaign so we can purchase suitable items for ages and genders that are currently under-represented.

 

• Schools, workplaces or clubs: please consider organising a mini-collection this week, adding a donation box to the front of your premises. Reading Family Aid are happy to collect any larger donations if you are unable to reach the local collection points - you might inspire others like Kelvin to turn spare change into Christmas smiles.

• For a list of suggested items to donate visit:

https://www.readingfamilyaid.org/what-to-donate.html

We’ll continue to highlight weekly stories from donors and recipients, to show how your support makes a real difference in local lives. Thank you to everyone who has donated so far - and to those planning to get involved this week.

Together, we can ensure no child in our community wakes up without a gift this Christmas. Every donation, big or small, helps make the season brighter for local families in need.

THANK YOU 

​Our Toys and Teens Appeal 2025 is now in its second week – and the response has already been incredible. But with thousands of local children still in need, we need to keep the gift donations coming.
 
This year, the appeal aims to bring Christmas magic to more than 2,500 disadvantaged children across Reading and the surrounding areas. Volunteers are busy collecting new and nearly new toys from over 30 donation points, ready to be delivered to families before Christmas Day.
 
Wendy Howell, a long-time volunteer and former Chair of Reading Family Aid, reflected on why the appeal remains so vital after more than two decades of involvement:
 
“I have been involved with the charity for over 25 years. Originally volunteering at the Toy Appeal before joining the committee, I have been involved in outings, fundraising and been the Chair on two occasions. But the best part for me is the Toy Appeal. I have seen many changes over the years. The quality and amount of toys and games donated has increased. Our publicity has generated many people and companies donating to us both in terms of time as volunteers or financially. But by far the biggest change is that there are more children than ever out there who need our support.”
 
Wendy recalled powerful moments that have stayed with her throughout her time volunteering:
 
“On one occasion I had to deliver a sack of toys to a family who slipped through the net of our Toy Appeal. The house was quite bare and the mum broke down in tears thanking us. She had thought her children wouldn’t get any toys that year. On another occasion, a health visitor came to collect items for a teenage girl. This time I broke down as she shared the fact that the child had no bedding, was dirty and needed toiletries. All of this is why I continue to volunteer and therefore I urge you to do anything you can to help us.”
 
Twenty-five years ago, Reading Family Aid supported around 400 children through the Toy Appeal. This year, that number has risen more than sixfold – a clear sign that the need for support is greater than ever.
 
We are especially in need of gifts suitable for teenagers aged 13 and over, as this group often receives the fewest donations. Items such as toiletries, sports accessories, books, vouchers, and age-appropriate games are especially appreciated.
 
To help make a difference, you can:

• Donate new or nearly new toys and gifts at one of the 30+ donation points.
• Give to the online fundraising page, which helps us to purchase presents for age groups that receive fewer donations.
• Buy gifts from our Amazon Wishlist and have them sent directly to us.

 
For a list of what to donate visit: https://www.readingfamilyaid.org/what-to-donate.html
 
Together, we can ensure no child in our community wakes up without a gift this Christmas. Every donation, big or small, helps make the season brighter for local families in need.
 
THANK YOU

Reading Family Aid’s Toys & Teens appeal is back for another year, sponsored by The Reading Chronicle. This year the appeal is accepting new and nearly new toys at 30 donation points across Reading and the surrounding areas. These toys and gifts will be distributed to disadvantaged children in Reading and the surrounding area, ready to be opened on Christmas day. 

Jill, a Parish Nurse at Reading Gateway, has been involved in the Toys and Teens Appeal for the past five years. She said: “The appeal means so much to us. It is truly amazing to see the joy it brings to children who might otherwise receive very little. Parents often express deep gratitude, saying how the support helps relieve the enormous stress of what should be a happy time. Without this appeal, many would find it unbearable not being able to provide even a small gift for their children. To be able to lift that burden and bring smiles to families is a real privilege.

One family who had been dreading Christmas were able, through the appeal, to wrap toys that were just right for their children. For the first time ever, there was a sack of presents under their Christmas tree. The parents were overwhelmed with relief and joy, and the children experienced a Christmas they had never known before. Moments like this show just how powerful the appeal can be”.

Reading Mayor Councillor Dr Alice Mpofu-Coles officially launched this year’s appeal today. She said, “There’s a lot of hidden poverty in Reading. This charity is very important in our town. It donates all sorts of toys to children during Christmas who need it, and it alleviates the stresses from families who can’t afford toys. We need your donations, we need families to be supported, this is a crucial charity in doing that as we go into Christmas. Please support the appeal by donating gifts at any of the donation points in Reading. Thank you.”

While all donations are welcome, the charity is making a heartfelt plea for new presents suitable for teenagers aged 13 and over - the age group most often forgotten during the holidays.

“Every year we see how much these gifts mean to families who are struggling,” said a spokesperson for Reading Family Aid. “We’re expecting to help more children than ever this year, and we particularly need gifts for teenagers. A thoughtful present can make a young person feel seen and valued at a time that can be especially difficult.”

Please see our list of gift ideas for children in the 13-16 age group, for guidance on what to donate.

To support the campaign you can donate a gift to any of our drop off points.

If you cannot donate a gift the campaign also has an online GoFundMe page where you can make a financial donation. This will help us to buy presents for age groups that receive less donations each year.

Another easy way to donate is by purchasing from our Amazon Wishlist. We have chosen a list of items we know will be needed for older children - buying anything from this list will be a great help to ensure we have a good range of gifts for teenagers.

Together, we can make Christmas magical for every child in our community.

Thank you 

Below: Emily, David and Brenden making the donation.

We are thrilled to announce that Reading Family Aid have been successful in the 2026-2029 London Marathon New Charity Bond Scheme ballot and have been allocated two charity places starting in 2026.  This incredible opportunity allows us to raise vital funds to support disadvantaged children and families in the Reading area. We’re excited to be part of one of the world’s most iconic races and look forward to supporting our runners as they take on this challenge.

We're delighted to introduce our first runner, George, who will be representing Reading Family Aid in the 2026 London Marathon.  Born and raised in Reading, George is combining his lifelong dream of running the marathon with a heartfelt mission to give back to the community that shaped him.

​George was inspired to support Reading Family Aid after learning about our work helping disadvantaged children and families across the Reading area. From Christmas toy distributions to fun family outings, our charity brings joy to those who need it most - and George is determined to help us continue that mission.  We’re proud to have George running for us and grateful for his passion, energy, and commitment. You can read his story and support his fundraising efforts here:
https://2026tcslondonmarathon.enthuse.com/pf/george-kelleher

On Wednesday 27th August we were invited to visit Procter and Gamble's site in Reading to receive a 'large' cheque for this year's donation.
Early last year they contacted us and explained that we had been chosen as one of their charities of the year for last year and this year. 

Ruth and Sue went along and were presented with the cheque by Louise Pollard and Charlotte Carlisle and several other members of staff.

Ruth gave a short talk to some of the staff thanking them for their generous donation and explaining about the work of Reading Family Aid in providing Outings for disadvantaged families in the Reding area as well as providing toys and gifts at Christmas for children who would otherwise be unlikely to receive anything. Ruth explained that the £3000 would be spent on buying gifts for some of the categories of children for whom we struggle to receive sufficient donations (eg. teenagers and those with special needs).

As well as providing funds, P&G have also promised to support our Toys and Teens Appeal again this year, as last year, by holding an in-house toys and gift collection for the older children with Donation Point Bins around the site as well as providing some volunteers to help with the sorting and packing of the donated gifts during the "Toy Project Week" in early December.

Our grateful thanks go to Sallie Wall our trusty outings organiser who planned this year’s trip to Camp Mohawk on August 20th. This is the last trip that Sallie will plan. After over 20 years of service, she is retiring from our committee. Sallie has successfully organised so many trips and her reward has been to witness the beaming smiles on the faces of hundreds of children over the years. Sallie introduced the Camp Mohawk visits at least 15 years ago. It has been a favourite fixture on our outings calendar ever since. 

A photo from the early days at at Camp Mohawk with ex-committee members, Liz (left) and Florence (right) with Sallie (left centre) and Wendy last year's Chair (right centre). 

This year families from Fifi’s Vision CIC, Christ the King, Homestart, Brighter Futures for Children and Alafia joined in the fun. 
Camp Mohawk offers such a safe and calming environment for families with children who have additional needs to relax together whilst exploring all the activities on offer. 

As usual the warm pool was a big hit with parents and children alike. Then all the other activities including swings, climbing, juggling and football were enjoyed and the highlight for one young lad was the soft play indoors. ​

On a beautiful hot and sunny day this month families from Children’s Centres, Homestart and Alana house boarded a Horseman’s coach in Reading bound for Beale park.
​The trip was organised by Mia (pictured) who joined Reading Family Aid's Outings Team this year.

Hannah from Alana House said “We had a brilliant day out together at Beale Park. We all and especially the kids got such a kick out of petting the animals, swimming and running about, eating yummy ice creams, joining in with the animal talks and riding through the park on the train. Thank you RFA for inviting Alana House to Beale Park, what a fun summer's day out :).”
Priya, also from Alan House said “It was an amazing day! We saw so many different animals and learnt interesting facts about them - my personal favourite were the reindeers. It was lovely seeing families enjoying themselves and spending time together in such a fun and beautiful place.”

The second day was a rather overcast day but the broad smiles on children’s faces (and the adults too) bore witness to the fun day out that everyone enjoyed.
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It was a tired but happy group that rejoined the Horseman’s coach for the safe journey back to Reading. ​

The trips were organised by Vivienne and Mia from our Outings Team and were only possible due to the generous donatons we have received form our Supporters during the past year so Thank You to everyone that has donated.

Earlier in the summer we had a call from someone at  Enterprise Mobility™ in Reading asking some of us to come to their office for a surprise! They have supported us in the past, particularly for our Toys and Teens Appeal.
Sue Marson, our Treasurer and Laura Windisch, our Secretary, with much anticipation, attended. They were presented by Enterprise Mobility's Team Members with a giant cheque for a giant amount of £2,500! 
Thanks to Enterprise Mobility™ for donating this very generous amount to Reading Family Aid. This grant will help support our Outings or go towards providing toys and gifts for our massive Toys and Teens project.

Enterprise Mobility™ said ​"We choose to support Reading Family Aid every year because we believe in the amazing work they do. Their dedication to helping families through tough times, and bringing joy to children in our local community, is something we're truly proud to be a part of."

Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles through an integrated network of over 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.  
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